We have entered the final countdown. There are less than two weeks left before the Christmas holiday.

Since everyone is worried about supply chain issues and shipping delays, most people have gained something during this year's holiday shopping season. So we know that people shop very early, but the real question is what are they buying?

Each holiday brings a different gift trend (need to remind us of Tickle Me Elmo's craze?) So what is the most popular holiday gift in Massachusetts in 2021? Believe it or not, this is the Apple iPad.

According to AT&T experts, an analysis of the most searched holiday gifts in Massachusetts shows that the Apple iPad is at the top of the list.

Residents of Massachusetts are not the only ones looking for iPads this holiday season. According to this research, people in Colorado, Kentucky, Maryland, Montana, New Jersey, and Oklahoma also joined the Bay Staters, with the iPad at the top of the list.

According to AT&T's analysis, PlayStation 5 is the most popular holiday gift in the United States this year, ranking first in 15 states. Other popular products include Apple Air Pods, Roku Players, InstaPots and Nintendo Switch.

How did the experts arrive at these results? According to AT&T experts, they “look at Ahrefs keywords based on the domain Amazon.com, traffic, and volume. Then we rank the keywords based on the estimated monthly organic search traffic on the website ranking page for a given keyword. From there, we I selected the top 10 keywords and used Google Shopping to segment them by state popularity within 90 days."